on 05 March 2014, from theguardian.com

Discounts on clothes and electrical goods and a slowdown in food inflation left prices in Britain's shops falling at their fastest pace for at least seven years last month. Shop price deflation hit 1.4% in February after a rate of 1% in January, according to the British Retail Consortium/Nielsen shop price index. That was the deepest rate of deflation since the BRC began producing these numbers in December 2006. For food prices, inflation was also at a seven-year low as supermarkets continued to lure in customers with rival deals. Food prices were up an annual 1.1% in February, slower than inflation of 1.5% in January. But non-food ... (Read the full story)